NEW YORK, NY – December 21, 2015
Little Pim Appoints New CEO: Alyson Shapero
Little Pim, the leading foreign language learning platform for young children, announced today the appointment of Alyson Shapero as the new CEO, effective January 1, 2016.
Alyson Shapero has been SVP of Sales and Marketing at Little Pim since 2012. Julia Pimsleur, current CEO and Founder of Little Pim, will remain involved with Little Pim as Founder, Board member and spokesperson for the company.
“Alyson has successfully driven our digital and customer acquisition strategy for three years and is one of our greatest assets at Little Pim.” Julia Pimsleur commented. “I have full faith in her leadership and look forward to supporting her and remaining involved on the Board of Directors.”
Shapero brings new leadership to Little Pim at a time when the children’s digital media world is changing rapidly. Shapero has background in digital children’s distribution, customer acquisition and consumer products, having previously worked at Warner Music Group, School of Rock and Razor & Tie Entertainment. She has been instrumental in securing many of Little Pim’s 20+ partnerships and mapping out the vision for Little Pim’s digital future.
Alyson Shapero commented, “Little Pim is increasingly a digital company with strong partnerships across the media landscape and we will continue to build and expand on those. With over three million children ages 0-6 having used our products in the U.S. and in 22 other countries, I look forward to talking Little Pim to its next level of growth and development.”
Julia Pimsleur will work with female entrepreneurs to help them scale up their businesses past $1M in revenues via speaking, online courses and coaching. She recently authored Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big (Simon & Schuster, October 2015, Amazon Top 20 Women & Business).
About Little Pim (www.littlepim.com)
· Little Pim ‘s proprietary Entertainment Immersion Method® has won 25 awards and is the only method designed for the youngest learners, ages 0-6.
· The company has sold over two million products via Direct to Consumer, Retail and Licensing in 22 countries. Partners include Hulu Kids, iTunes, PBS Kidsplay, LeapFrog, VTech, Toys R Us, Roku and Mango Languages.
· Little Pim is available in 12 languages, is platform agnostic and can be viewed on screens of any size in any country.