Low-tech and high-tech toys at Toy Fair 2015

Toy Fair 2015 in New York showed off new toys of all kinds, from the simple and familiar to the edgy and technological. There were toys for kids of all ages and for kids at heart. Toy Fair brings out the best in toys, from books to dolls to learning tools to plush toys. Check out the highlights of this year’s convention.

Rainbow Loom Statue of Liberty
A Statute of Liberty made of 13,200 Rainbow Loom bands.

There were new twists on familiar toys like basic blocks and stacking toys. Toymakers added new functions to products like rattles and crib toys but kept them simple enough for the youngest customers to enjoy.

Photo from blog.thebump.com.
Green Toys blocks, made from recycled milk cartons, are back.

Some toys bridged the gap between technology and old school fun, like Toymail, a cute physical mailbox that lets family members leave kids WiFi voice messages through free phone apps. For parents who travel, children can hear friendly voices and encouraging messages – without having to stay in front of a laptop. They can play and respond to the messages when and where they want.

Lounge N Learn Chair
The Lounge N Learn is an educational lounge chair with pockets for books and teaching elements.
Lounge N Learn
Kids learn motor skills from the chair and the huggable plush toys.

Take a hint from Little Pim the Panda and leave your kids a voicemail message using the words they’re learning in a new language. Hearing your voice saying some of their new vocabulary is a great way to send a caring greeting and help them learn new words in Spanish, Chinese, or French!

CEO Julia loved these little Mailmen!

Augmented reality made books and other toys come alive through interactive, easy-to-use apps. When you point your phone at the right spots in a book, for example, your phone shows hidden features and games to play.

Augmented Reality
Screens came in many shapes and sizes, and toymakers imagined new ways for toys to interact with children.

A redesigned View-Master and a talking, “smart” Barbie that connects to the cloud were also attention-grabbers.

Little Pim Booth
The Little Pim booth welcomed everyone interested in children’s language learning.