Little Pim was featured on the Today Show on Wednesday, September 29th. The segment - "Kids Getting Ahead With Spanish, Mandarin" - was part of NBC's Education Nation week of programming. The demand for second language programs for children has been steadily increasing as parents learn about the developmental and employment advantages to growing up bilingual.
The segment featured parents and experts (including Little Pim founder, Julia Pimsleur Levine) who emphasized the importance of starting kids early on learning a second or third language.
Daniella Montalto of the NYU Institute of Learning and Academic Achievement expanded on the cognitive benefits to early second language acquisition, "Academically, children who have learned a second language tend to be better readers and writers...they also score higher on IQ tests."
Clips of Little Pim Mandarin, Spanish, and French were shown in the segment as well: ".. language DVDs, like Little Pim, [are] teaching little ones languages like Spanish, Mandarin and French."
We hope you were able to tune in! If not, enjoy the clip below. A big thank you to the Today Show for including us!