Hello from the Licensing International Expo, held at the Mandalay Bay Convention Center in Las Vegas! I’ve been mingling with everyone here from Spongebob to Ugli dolls to Miffy and meeting many large walking furry animals. Little Pim fits right in!
The expo hosts attendees from 98 countries and is one of the largest gathering of licensing professionals in the world. Licensing is when a maker of apparel, toys, paper goods or games chooses to work with a brand to make product together. I am here meeting people who might help us get Little Pim onto pajamas, party favors and maybe even popsicles!
These photos will give you a little taste of what it’s like here. I’m learning a lot about licensing and getting great feedback on Little Pim from people who wish they had learned a language to speak to all the French, Italians and Brazilians who are at this show!